Why we built Frontpage
Australia deserves a classifieds platform that actually works. One that's fast, trustworthy, and designed for how Australians actually buy and sell — whether that's a second-hand couch in Newtown, a used car in Parramatta, or a tradie looking for work in Brisbane.
Gumtree hasn't meaningfully updated in years. Facebook Marketplace is flooded with scams and offers no real buyer or seller protection. We saw a genuine gap for something better — so we built it.
Frontpage is Australian-owned and operated. Every decision we make is with Australian communities in mind. We're not a US tech giant with zero local accountability. We're here, we're reachable, and we care about getting this right.
Our values
Every seller is identity-verified. We've built trust into the platform from the ground up — not as an afterthought. You know who you're dealing with before you commit.
We're not a subsidiary of a global tech company. Frontpage is Australian-built, Australian-run, and answerable to Australian consumers. Local accountability matters.
Listing something for sale should take minutes, not an afternoon. We've designed every part of Frontpage to be as frictionless as possible for both buyers and sellers.
Your personal contact details stay private. Buyers and sellers communicate through our secure messaging system — no phone numbers or emails exposed publicly.
Listing is always free for private sellers. We make money through optional promoted listings for those who want more visibility — not by taxing every transaction.
Suburb-level search so you find things near you. We believe local buying and selling is good for communities — keeping money and goods circulating locally.
What we offer
Frontpage covers everything from cars and property to jobs, electronics, furniture, services, and community listings. Whether you're decluttering your home, finding your next car, hiring a tradie, or looking for work — Frontpage has you covered.
For businesses and dealers, we offer premium subscription plans with unlimited featured listings, analytics dashboards, and priority support. For private sellers, it's always free to list and free to browse.
GET IN TOUCH
We're a small, passionate team and we read every email. Got feedback, a partnership enquiry, or just want to say hello?
frontpageaus@gmail.com